Selvedge and Stitch was founded by David Steans, a lifelong denim devotee with deep roots in the fashion industry. After working with iconic brands like Diesel, Scotch & Soda, and Pepe Jeans, David recognised a growing gap in the market. As denim stores across New Zealand closed their doors, something vital was being lost: craftsmanship, character, and the confidence that comes from wearing pieces that actually mean something.